Product launch at PSB Trade Show

NoEM Electro Protect Primer made its debut at the 14th Kielce Fair, organized by the Polish PSB SA. The two day event (2nd – 3rd March 2016) provided an opportunity to familiarise the building industry professionals with the innovative features of the product.

Once again we had the opportunity to participate in one of the most important events in the European construction industry, the PSB Trade Show. It is considered to be “a breath of fresh air for the construction industry”, for predicting trends and presenting innovations for the building market.

This year’s edition of the Trade Show boasts a record attendance, 4,300 people attended the event. The presence of 321 manufacturers from the construction industry resulted in 13,000 successful contracts. Such a large number of visitors resulted in record attendance at our stand.

During the ‘Plejada Gwiazd Biznesu’, Selena presented its premiere products from different categories, including Tytan Professional Adhesive. However, the undisputed ‘star’ of the show was NoEM. The unusual properties of our shielding paint attracted great interest among the visitors.

The fair was not only an opportunity to build business relationships, but also to exchange experiences. Krzysztof Domarecki – Chairman of the Supervisory Board of Selena FM SA, presented an interesting market forecast in his lecture titled ‘Europe 1975-2025. Villages for the Polish building materials market.’

The participants could take part in several other activities outside of the building theme.
Selena has prepared a business photo session opportunity for our customers, which was turned into a professional photography studio by a famous photographer, Radoslaw Polak.

There was a banquet at the end of the first day of the show, which was attended by 3,400 people. The organisers provided some good musical entertainment, featuring Zakopower.

PSB Trade Show was a success for us in every respect.
The positive reception of our new products (NoEM) and several declarations of purchase from our customers makes us eagerly look forward to the next event.